Marketing your business can be fun. It allows you to brew creative ideas on how to get the word out there about your business or service. Finding the marketing strategies that work can also pose challenges, but you’ll never know unless you try. Below are five ideas that have helped me to build brand awareness for The Pink Locket.
Giveaways: Last year I came up with an idea for a contest called “The Pink Email Extravaganza,” where I sent out an email blast to all my current customers to forward this email to all of their family and friends and the person who sent it to the most people received a jewelry piece from my gallery of their choice. It helped to build excitement and increased hits on my website as well.
Co-sponsored Events: Team up with another business or organization and plan an event together. Last year my cousin, who owns her own PR company, had a cultural event and I sponsored giveaways for the event. I was even listed as a sponsor on the program and email blast.
Online Socializing: This can get a little out of hand and crazy, especially since social networking sites are popping up everyday. The best thing to do is join the top three that come close to your target audience. For instance, if you want to target online baby boomers eons.com might work for you. If you want to target teens then Myspace might be good.
Create a Video: This helps to give more visuals about your business and it’s a great way to tell your story. I created one with some of my most colorful jewelry. Check it out:
The Pink Locket Video. If you have a Mac iMovie will work fine or if you have a PC Windows Movie Maker will do.
Monthly E-letters: This is a great way to keep your customers in the loop on what’s going on with your business. It’s a way of saying “Hi, I’m still here and this is what we’ve been up to.” I usually do it once a month at the beginning of the month. You don’t want to do it too often because you don’t want your customers thinking all you do is fill up their inbox with spam.
Hope these tips are as helpful for as they were for me.